If we had a super power, it would be our ability to interpret statistics. Web analytics is the key to any successful online business.
1- Get to know your visitors
When it comes to making big (or small) business decisions, it’s important to ensure your decision doesn’t hurt your existing customers, but rather enhances their user experience. When you know who your site visitors are by their age, gender, geographic location, interest topics, etc., you can take proper measures to enhance their user experience.
2- Know your best content and focus on it
Website analytics shows you exactly which content gets the most visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.
3- It helps your site’s SEO
The more organic traffic your business site receives, the more leads and conversions it gains. Website analytics help your site’s SEO in various ways. By knowing your visitors’ demographics and interests, you can create targeted content and get better visibility on search engines. Furthermore, you can gain some insights into backlinks by tracking your referrals.
4- Track audience & gain more of them
Using website analytics, you can track who referred most traffic to your business site, analyze, and focus on strategies to gain more referrals from them. For example, if your site receives the most traffic from search engines, it means your site SEO is strong. Now with little extra effort, you can improve your website’s online visibility and gain more traffic than ever before.
5- Utilize your top outbound links
Website analytics not only give you insight into your site referrals but also whom you are referring to or the outbound links. Using Web Analytics, you can view the top links clicked on your website that goes to other websites, analyze, and reach out to those websites with partnership offers.
To answer this question, we first have to identify and state the most important priorities for your website in terms of the main accomplishment.our marketing team set to identify the current situation where your website is and where you want it to be in terms of traffic, rankings, conversions, etc. This will ultimately help you identify the most important area to improve on in order to increase the bottom line.
Today’s businesses are moving towards smart data rather than big data. More than half the data acquired turns useless. Hence defining your key performance indicators is an important aspect of web analytics strategy. Building on the foundation of boosting conversions, data must be gathered to select actionable KPI’s.
There are tremendous opportunities when you tie-up your analytical tool with other marketing tools such as customer relationship management (CRM), email list, phone list and your business repository. Integrating all these tools will give you a clear picture of all your marketing activities, campaign performances and optimization opportunities.
Once you set your web analytics strategy and your analytic segments tool starts gathering data, it may get overwhelming to predict any useful transactions. Navigating through this huge amount of data can be tiring and a huge waste of time. Hence you need to put filters and extract only useful data from your tool.
Use interest targeting.
use Facebook ads on a regular basis.
state that they check their Facebook accounts every day.
are targeted by the country instead of a specific location.